Southern Curls Music Video

For Southern Curls, I served as Creative Director, guiding the visual storytelling and atmosphere of the project from concept to completion. My work wove together elements of Southern heritage, natural beauty, and feminine strength to reflect the song’s themes of authenticity and rooted pride.

I led the creative development of hair design, props, set dressing, and wardrobe styling, ensuring every detail carried the texture and tone of the song’s world. The styling celebrated organic elegance — soft curls, worn denim, and sunlight-washed color palettes that spoke to both nostalgia and resilience.

This project embodies my belief that creative direction is an act of storytelling — translating sound, place, and emotion into a cohesive visual language that honors both the artist’s truth and the spirit of the South.