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Writer's pictureKiing Curry

Afro Haircare - The Honest Truth

Updated: Nov 22

the Honest Truth Afro Haircare





**sidenote play on words, double entendre, is my jam, there are always more layers to pull back.


**other side note I have autism, step out of line because you are triggered and lacking in self awareness - if you feel you need to cut me down to size, walk away. I WILL BLOCK YOU.


**other other sidenote if you’re big on grammar which is made up - I am likely not the one for you - I write and talk how my brain sees fit


**asides ova**


why are there literally a bajillion product lines for Black hair?


most of them kinda almost work but most of them don’t

and the true gems are the products you’ve been scared away from using because of english words like

organic

and

sulfates

low porosity and such


words created by the dominant culture that are actually thinly veiled lies that keep you invested in capitalism and nada else.


got you washin product down the drain weekly

teaching you to be impatient with your own scalp, wash it away clean.


programs it to


hallelujah, thank you yt jesus


and if y’all knew the truth about all your fav Black Owned products,  I guarantee youd think twice before you drop that cute bottle down in your cart.


anything you buy off that shelf that is being marketed as Black owned means those folx did the most harm to their own

in order to earn that lil cute useless label

that makes you buy “righteously” as you peruse le target.


watch seaspiracy and then come back and holla at me about your sustainable/organic bs.


look at what is happening in DRC and within the continent of Afrika and holla at me about your clean energy.


it’s all just buzzwords that get you to spend more money and they go back to dirty business of empire.


plundering and pirating.


ethics where?


you can look at the trends over the years

the okie doke Black folx keep fallin for


cause all they gotta do is get us talking about it


“flappin” them jaws like my granny use to say


to ensure you will spend


the embodied care of your Black or brown body was never a part of the equation.


co washing

Loc Method

Coconut Oil

Aloe Vera

Rice water

honey

the 57 types of shea moisture that are all the same if you would just read the ingredients label


shall I continue?

indeed I shall


tightly coiled

4c Only

BGLH

mixed chicks

all gimmicks


you need to first understand your body

your genetic lineage


next understand ingredients and scientifically so


there is no once size fits all

no “it” brand


and last to stop believing that your hair needs to be fixed or saved.


ouch - we got bandaids for boo boos


stop asserting that our bodies are

rough

tough

and ready rumble


We made a bunch of folx quick rich, cause we trusted their “expertise” which was actually rooted in anti Blackness and getting to your coins.


you joined the clique and spent hella coins to be included.


they confused you further about the care of your hair and body. told you all them things that granny and them knew were wrong. Told you to remove your discernment and knowledge about yourself and replace it with someone else’s.


captured.


made you into boo boo the fool and drained your bank account too.


we like our hair fed to us colonially like some

of ya’ll all went out and voted for Kamala and let her cosplay Blackness when she always been a cop and bi racial proponent of caste.


look up her mother. learn something.


we want all the lies, fluff and filler.


we want the indian remy and the asian yacky too, we crave babies with mixed hair

cause we like to partayyyyyyyyyy


ayeeeeeeeeeeee


anything but Black hair

Afro hair

anything but


the biggest gimmick

is that all

of these small brands ya’ll support and swear by.


their hands are tied when they enter into the commercial cosmetics game.


it’s why formulations change, whole brands bought out and pushed into conglomerates.


your favs warm and toasty on broadway but got you off broadway lookin dusty and parched by the scalp.


the dominant culture literally owns every aspect of cosmetic chemistry.


and all their rules and regulations are skewed to ytness specifically the beauty standards of european women.


afro hair requires a deeper concentration of certain ingredients. it’s literally illegal, or outrageously expensive to use the quantity needed of an ingredient like glycerin that would sustain afro hair equitably.


and most of our own people just don’t care once they’ve entered that game of Black hair and profit.  It’s about marketing and nada else.


ya’ll been had

the doux boo boo

tracee too


it’s a choice and they always make the choice to side with more coins because capitalism is a helluva a drug.


in order to use bigger concentrations in your formulations you gotta first of actually care about Black hair and the bodies that hair is attached to.


You also have to have deep pockets to be able to supercede these so called “regulations” which are really just anti Blackness written into law.


again, jim crow transformed.


the crown act has to exist because the

ignoring of Black hair that isn’t within the realm of what the dominant culture tells you it should be, deserves to be done away with.


we are still playing respectability politics with with our afros.


what do you think this wash n go trend is?


the obsession still

with length and hyper femininity

ultra definition


or better yet your obsession with keeping it short because you have no clue what to do once you have more than a few inches on your head


the dread begins to set in, literally and metaphysically.


or those of ya’ll who loc’d

again as an excuse not to learn your head of hair


the salon and barber shop have always been the one space that still openly enforces  segregation, the binary, and there is a reason for that.


it translates directly to how the corporate side of things still operates today.

it’s about profit.


and she really is a colorblind ho.


it’s why they won’t even acknowledge afro hair  or naturalhair but instead are using the term textured.


This is to beige the demographic even though the majority of folx with highly textured hair are the descendants of African peoples.


and I ain’t talkin bout zazie, zendaya, and nem


its by design and

on purpose


so when do we change and are you willing to take it to the kitchen in sacred righteousness? #afrohair #naturalhair #beautyindustry



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